Puget Sound Coaches Association

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September 18 Program Meeting

Tuesday, March 13, 2007
Media Visibility · How to Get it, What to Do With It

Mercer Island Community Center

Talking to the media can be fun or it can be the second worst experience of your life next to a tax audit or a root canal... and it can make a career or sink it. In this presentation, you'll get an insider perspective from two former television reporters on some of the in's and out's of dealing with reporters.

~~Register now for our March 13th PSCA monthly program meeting!~~

This event has passed; you can still download the handout materials!

Get Your Point Across

Avoid the common mistakes reporters see all the time and you'll look and sound much more professional. And that will get you and your message noticed - in a good way!

Date:

Tuesday, March 13, 2007

Time:

5:30-6:15pm	Coaching 101 - Informal gathering (no faciliator currently scheduled)
6:00-6:50pm	Registration and Library Access 2006 Conference MP3's are here!
6:50-7:10pm	PSCA Announcements
7:10-8:30pm	Program Media Visibility - How to Get It, What to Do With It with Michael Nesteroff and Kimm Viebrock
8:30 - 9:00pm	Announcements, Networking, Closure, and Cleanup
Please Note:	No formal Coaching 101 this month due to lack of facilitator; anyone interested in informal conversations on the topic can look for each other in the lounge area to the south (on the right, just beyond the multi-use room) of the meeting rooms

Location:

Mercer Island Community Center
8236 SE 24th Street, Mercer Island, WA

Conveniently located just off I-90 at the Island Crest Way exit on Mercer Island. Directions available at
http://www.ci.mercer-island.wa.us/Page.asp?NavID=2014

Admission:

Members - $15 pre-registration; $25 at the door
At-the-door registrations cash or check only

Nonmembers - $25 pre-registration; $35 at the door
At-the-door registrations cash or check only

Pre-register no later than Monday, March 12th, 9:00pm.

Food:

Light snacks are available

Note:

If you register and pay for yourself and others, please make note of this in the comment section of the registration.

Pre-registration has closed
Member Registration - $25 at the door - cash or check only

Pre-registration has closed
Non-Member Registration - $35 at the door - cash or check only

Media Visibility· How to Get It, What to Do With It

Whether you go looking for coverage or a reporter tracks you down, being prepared means you'll have a chance to influence how the story is told. Help your cause by being a good interview, looking and sounding good, and avoiding common mistakes. Two former reporters provide key tips for dealing with the media:

Getting the attention you deserve

What is news
How to be newsworthy
Basics of press release writing
Pitching a story

Getting your point across

How to talk to a reporter
Getting your message across in a concise soundbite
Looking good on camera
What to do/what not to do in a radio interview

Understanding the process

Objectivity -- myth or reality
Dealing with agendas (yours and theirs)
Turning a negative into a positive
Should you talk off-the-record
What to do when 60 Minutes/Dateline/20-20 show up at your doorstep

Register now for this important opportunity to become more media-savvy just in time for the increased attention we expect to create and receive due to local and international efforts to draw attention to coaching!

About the Presenters

Michael Nesteroff is a former assignment editor and Emmy award-winning television journalist. He currently is a shareholder with the Seattle law firm, Lane Powell, P.C. Michael presents and writes on a number of topics, including media law issues. As a television reporter, Michael covered the 1980 eruption of Mt. St. Helens, a session of the Washington Legislature, and several high profile capital murder trials.

Kimm Viebrock, of Soaring Mountain Enterprises, is an ACC-credentialed professional coach and a former television weather anchor and environmental, science, and health reporter.

Michael and Kimm first met in the newsroom; they still regularly watch local television news and are not afraid to express strong opinions about the state of affairs in the industry.

More information available at
http://lanepowell.com/people/attorneys/detail.asp?aid=134 and http://www.soaringmountain.com

Special Note

This is one of the early program meetings to be organized under PSCA’s new Project Funding Application process. Not sure what that’s all about? Find more information on the PSCA Transition page and then contact us at volunteers@pugetsoundcoaches.org to sign up to facilitate or help out with an event or get more information.

Come ready to learn to shine like the star you are!

And if you'd care to check out one of the items from the PSCA lending library, please bring a check we can hold as a deposit (to be destroyed on return of materials in good condition).

Announcements Table

Bring your brochures and event information! We'll provide tables for setting out any materials you wish to bring to share with your peers.

More volunteers still needed for PSCA - we want to hear from you!
Please email us at volunteers@pugetsoundcoaches.org if you are:

Interested in meeting more people by greeting them at the door
Willing to register attendees at the beginning of the meeting.
Interested in displaying or practicing your facilitation skills by hosting a program meeting on a particular initiative topic. In particular, we're looking for a facilitator for an upcoming meeting about legal and ethical risks in the coaching profession.